In the past three blog posts, we’ve talked about how to make social media work for you and your organization.  In this post, we will talk about the best way to organize all your social media feeds in one place.  The best product for this is Hootsuite and is available at hootsuite.com.

Hootsuite offers different pay plans to help organize your feeds.  The very basic, free plan covers up to 3 different social media feeds and I find that is plenty to help me with my social media needs.  There is no need to pay for the plan unless you have many many social media feeds you need to keep track of.  For our business, we have 3 social media feeds which allow us to cover a wide audience.  Hootsuite allows you to see all of your social media accounts at the same time, on one screen.  This makes interacting with people so easy!

There is also a feature that allows you to schedule your posts and tweets.  This is a wonderful way to make sure you get your information out at the right time.  For example, if you were to have an event for the holidays, you could schedule posts to go out reminding people to buy tickets, check auction items, and come to the event without having to make sure you are online at the specific times the information needs to go out.  Scheduling in advance is a great way to stay on top of your message.

Another feature is analytics, which is tracking what posts are actually being looked at by others.  This can help you schedule posts to go out at times when more people are going to see them.  If most of your audience checks Facebook at noon, you will be able to know that and schedule posts for them to see.  Hootsuite also has many other features you can use for free.  Check out hootsuite.com for more information.

Social media can be an amazing way to engage with people about your organization.  Keeping your social media feeds organized and making sure you are putting out great information can really help your organization find and maintain people who are interested in helping.

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