Once you have made the decision to have an auction, how to you let people know when and where to bid on your amazing items? There are some amazing ways to advertise your auction.
Send invitations. If you are having a formal event, send paper invitations to those who are invited. These will need to be mailed at least four to six weeks in advance. This will give people time to plan, send in RSVPs or regrets, and arrange other vital appointments, like babysitters. If you are having a less formal gathering, you might consider online invitations like evite.com. This is far less formal, but it is free and easy to use.
Use a newsletter. In the previous blog post, we discussed using a newsletter to let people know about your cause. You can do the same when letting people know about your upcoming auctions. Newsletters are a great way to inform people of what you are doing and how your organization is benefiting others. Be sure to include the dates and website address of the online auction.
Advertise on your website. Benefit Bidding will post the online auction on your website for you. It is easy to let us use the traffic you get to your website to advertise and announce the excellent items you have up for auction.
Use social media. Instagram, Facebook, Twitter, and Snapchat are a great way to advertise the items you have to auction and let people know when and where to bid. Using a website that combines all your social media accounts can really help you stay organized and make sure your message is clear and that no social media aspect has been ignored. Hootsuite is a wonderful and free product available at hootsuite.com.
Benefit Bidding can help you with any and all of these wonderful ways to advertise your auction. We want to help you make the most money you can from your auction in order to help your organization or cause. Let us know how we can help you!