Getting the Word Out

Photo by Dan McKay

 

How do you know your event will be successful?  How do you let the media, your organization, and your community know about your event?  How do you get the word out?

There are many different ways to let people know about your event.  Getting the word out doesn’t have to be complicated.  Here are some helpful ways to make sure your get the right people to come to your event.

  1. Newspapers: Local newspapers can cover your cause and your event.  Send out a press release at least 30 days in advance of the event.  Make sure you include a contact name and phone number in the press release.  Click here to see examples of press releases.  You might think newspapers are “old fashioned,” but many families, including mine, still use them to see what events are happening around town.
  2. Local Online Event Calendars:  Many newspapers, radio stations, and other online sites have areas where people can upload information about community events.  My favorite local calendar is artandseek.org.  Posts must have editorial approval before being posted, so don’t worry if you don’t see it posted immediately.
  3. TV Stations: Local news stations are a great way to promote your event.  Contact your local news affiliate to promote your event.  Who knows, you might even be on TV!
  4. Your Organization:  Get members of your organization involved!  They might know someone to contact, have valuable information about ways to promote, or even volunteer to help run the event!  No one in your organization is unimportant.  Utilize what, and who, they know!
  5. Social Media: Facebook, Twitter, Instagram, and many other social media sites can help you talk about your event.  

These are just a few ways to get the word out about your event.  Benefit Bidding has many other ways to help promote your event.  Talk to us today about how we can help you!

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